Wednesday, April 17, 2013

Free-fall of gold prices fail to push sales in Vizag


By SNV Sudhir

Visakhapatnam, April 16, 2013: Plummeting gold prices hasn’t seen any excitement in Vizag.   Contrary to expectations, there has been no ‘gold rush’ in Vizag.  Jewelry stores have just done marginally better business on Tuesday.

Though shops witnessed heavy rush during Ugadi and the immediate two days followed- the time when the gold prices started dipping a little, a sudden steep fall on Tuesday made buyers adapt ‘wait and watch’.

There are around 600 small, medium and big gold jewelry showrooms in Vizag including outskirts of Gajuwaka, Gopalapatnam and Pendurthy. Kurupam market in One Town area itself has more than 200 gold shops. They generally do a turnover of Rs 70cr in a year. Gold shop owners are of the opinion that customers are still in a dilemma whether to buy jewelry now or not, expecting further fall in price.

On Tuesday, gold price in Vizag which follows Mumbai bullion market is Rs 2, 628 per gram. “Everybody is in dilemma whether it is right time to buy or not as gold price started falling day by day. What if they buy today at one price and that further falls which will be loss was the thinking. So there is no much excitement among the middle class or other prospective buyers. We are of the opinion that the price will not fall further drastically except a little,” Visakhapatnam Gold and Silver Jewellery Merchants’ Welfare Association, secretary, N V Achyuta Ramaiah told this correspondent.

There were hordes at the jewelry stores on Ugadi and the two days that followed.  Though they had business more than the regular days, but it was not on the expected lines. The fall in price neither excited the buyers nor the shop owners.  

“We have expected at least 50 to 60 percent of surge in the daily business today. But we have done only 15 percent more than the normal biz. Customers are rather anxious than being excited.  Let’s see what’s in the store in the coming days. This is a trend,” ES Madhavan of famous jewelery chain Jos Alukkas told this newspaper.

 He attributed the sudden fall in price to the dumping of gold in Indian market from US via Dubai.

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